Overview of Frank’s Staff
Thomas Frank, appointed Tottenham’s manager on June 12, 2025, has revamped the backroom team, bringing three key staff members from Brentford and reuniting with a former colleague from Manchester United. After signing a three-year contract, Frank prioritized securing his trusted coaching setup, replacing the staff of predecessor Ange Postecoglou, whose assistants Mile Jedinak, Nick Montgomery, and Sergio Raimundo left, alongside Ryan Mason, now West Brom’s manager. The new team includes Justin Cochrane, Chris Haslam, Joe Newton, and Andreas Georgson, each bringing specialized expertise to address Tottenham’s challenges, including set-piece vulnerabilities and squad performance.
Justin Cochrane: First-Team Assistant Coach
Justin Cochrane, 43, joins as first-team assistant coach, having worked with Frank at Brentford for three years. A highly regarded coach, Cochrane began his career at Tottenham’s academy, coaching youth teams from Under-11s to Under-23s. He later led England’s Under-15, Under-16, and Under-17 teams, mentoring current senior players like Lewis Hall and Noni Madueke. After roles at AFC Wimbledon and Manchester United (head of player development, 2021), he joined Brentford in 2022, focusing on offensive patterns. Since February 2025, he’s also part of Thomas Tuchel’s England staff. Despite Brentford’s push to make him head coach, Cochrane chose to follow Frank to Spurs.
Chris Haslam: Head of Performance and First-Team Assistant Coach
Chris Haslam, 44, arrives as head of performance and first-team assistant coach after over 14 years at Brentford across two spells (2010-2014, 2015-2025). As Brentford’s head of athletic performance since 2016, he oversaw physical performance and sports science, previously serving as head of conditioning and academy sports science. Haslam’s matchday role included constant communication with Frank, acting as a liaison with officials. He also worked as a fitness coach for Denmark’s national team, including at Euro 2024. His cross-departmental expertise (coaching, medical, performance) will address Tottenham’s injury issues and fitness struggles.
Joe Newton: First-Team Analyst
Joe Newton, 29, joins as a first-team analyst, having been with Brentford since 2019. After being released by Tranmere Rovers’ academy in 2014, Newton earned a Sport and Exercise Science degree and master’s at Wrexham University while analyzing for Welsh club TNS. At Brentford, he prepared post-game debriefs and clipped training footage for Frank, aligning with the coach’s focus on video analysis. Newton’s rapid rise and ability to anticipate Frank’s analytical needs make him a key asset for Tottenham’s data-driven approach.
Andreas Georgson: First-Team Assistant Coach
Andreas Georgson, 43, arrives as a first-team assistant coach from Manchester United, where he served as a first-team coach until May 2025. A set-piece specialist, Georgson worked with Frank at Brentford in 2019-20 before joining Arsenal in 2020, recruited by Mikel Arteta to enhance set-pieces. He later held roles at Malmö (sports manager), Southampton, and United. His expertise aims to fix Tottenham’s set-piece woes, having conceded 13 Premier League goals from set-pieces in 2024/25, worse than all but three teams. Georgson’s English football experience adds tactical depth to Spurs’ staff.
What’s Next?
Frank’s new staff will debut at the Club World Cup, starting June 14, 2025, against Al-Hilal, followed by pre-season friendlies, including Arsenal in Hong Kong and Bayern Munich. Their immediate challenge is stabilizing a squad shaken by Postecoglou’s exit and a 17th-place Premier League finish, despite Europa League success. Cochrane’s offensive focus, Haslam’s performance expertise, Newton’s analytics, and Georgson’s set-piece mastery align with Frank’s pragmatic tactics, seen in Brentford’s 10th-place finish. Fans on X are optimistic about the reset but await results, especially with transfer rumors linking Brentford’s Bryan Mbeumo to Spurs.
